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How to Generate Traffic to Your Website

Posted: 25 Mar 2008 11:07 PM CDT

“Why do you need traffic to your website? The simplest answer is that because without traffic your website doesn’t exist.”

And so begins How to Generate Traffic to Your Website, an e-book written by Stephane Grenier. He’s right. If your website exists in isolation and doesn’t get any traffic, it may as well not exist. After all, what’s the point if there are no customers there to buy your products or visitors there to read your content? Although he doesn’t really provide any groundbreaking revelations, you’ll find through this review that Stephane’s book is actually not too bad.

First Impressions

Stephane Grenier, founder of LandlordMax Software Inc., says that he knows a thing or two about getting traffic to any website. I think we’ve all come across more than a few individuals with such claims, so Steph starts out his e-book by telling us who he is and why we should listen to him. The first piece of proof that he provides is “if you’re reading this EBook it means you found my website. I was able to build you paths to find my website where you bought this Ebook using the techniques I’m about to describe. Hence the techniques in this Ebook work!”

That’s some pretty wonky logic right there. Just because one person is reading the content doesn’t automatically make you a pro at generating traffic. Even so, as I dug a little deeper in the content, I found that there was quite a bit of worthwhile information. Like I said, it’s not exactly groundbreaking, but it does provide some the basics that you’ll want to know about “building paths” to your website. The more ways that people can find your site, the better.

Traffic-Building Strategies

Join the party. That seems to be the theme of the sales page, as evidenced by the anonymous group of individuals at the top of the page. I guess this could represent the random visitors who will be finding their way to your site.

steph-party.jpg

The e-book is 138 pages long and is broken down into 11 chapters. Each chapter, in turn, is further divided into a few sections. Some of the sections that you can expect to find are:

  • Which keyword should you optimize for?
  • Dynamic versus Static Content
  • What Makes Great Content?
  • What are Social Network Sites and Why are they Important?
  • How can you increase your Quality Score and CTR?

It’s great that Steph is so comprehensive with his techniques, including both on-site and off-site search engine optimization, taking advantage of social networks, using web directories, avoiding duplicate content, and paid advertising methods. He even goes at length to explain how Google PageRank works.

Layout and Grammar

How to Generate Traffic to Your Website makes good use of a variety of graphs and other visual aids so that you can better understand the concepts being described. For example, Steph included this screenshot from Google Trends.

steph-graph.jpg

Along the way, he also highlights a number of important tips. These are offset from the rest of the text, emphasizing their importance.

steph-tip.jpg

Although it’s pretty good, the e-book is not free of errors. I found several instances of missing commas and, even more often, I found instances where the capitalization of titles would be totally off. The text is still perfectly readable, but Steph might want to get a professional editor to give the e-book some polishing. The version that I got was already edited, so these errors are absolutely inexcusable.

Sample Section

To give you both a better sense of Steph’s writing style and the type of guidance you should expect from his e-book, let me provide you with a brief excerpt.

As a rule of thumb, if your website requires a form to be filled and a button to be pressed the odds of Google finding it dramatically decrease. Hence if your website is a blog using WordPress as the engine, Google will be able to find your blog posts. However Google will often not be able to make it past your initial purchase form as it requires a form to be filled and a button to be pressed. Although this isn't entirely accurate, the idea is that for dynamic content that requires user input, the odds of Google finding it decrease significantly.

It’s not perfect, but by the end of the paragraph, you understand the point he’s trying to make.

An Affordable Investment For Website Traffic

Priced at $28.95, How to Generate Traffic to Your Website is a solid launching point for anyone looking to increase the number of visitors to their site, whether it be an e-store or a personal blog. Steph is thorough and honest in his descriptions, reminding us that SEO efforts rarely take immediate effect. Building traffic is an ongoing process, you know.

CLICK HERE TO BUY HOW TO GENERATE TRAFFIC TO YOUR WEBSITE

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Two Ideas, One Cup - How To Attract More Money Online

Posted: 25 Mar 2008 07:19 PM CDT

This post was guest blogged by Alex Shalman, who created Happiness: The Group Writing Project.

“Expect your every need to be met. Expect the answer to every problem, expect abundance on every level…”
~Eileen Caddy

This Sunday I had the pleasure of speaking to my good friend Rabbi Johnny Shippel. I was lucky enough to learn a few several thought provoking concepts from him, one of which I’ll pass on to you.

Rabbi asked me to consider the two cups, half full and half empty, and to pick which one I like better. Being a big optimist I picked the half full cup without thinking. It turns out I was wrong.

No, it’s not the half empty cup that’s better, and it’s not what you think at all. The “better” thing to do is to pour the content into a smaller cup so that you’re left with one full cup!

Can’t Go Wrong With No Standards

That was my first response to this story. No standards no problems. I thought this way because of a story I covered on the happiest nation in the world. Researchers said the Danes were the happiest because they had no expectations for anything great.

For the Danes, anything moderately good was taken as a very pleasant surprise. Moderately good must have happened often, as it led to a national happiness greater than that of tropical island civilizations.

Can Go Better With Abundance

I must admit that my first response was not the best one, not even by a longshot. It wasn’t the lack of standards that made the smaller cup, the one with the over flowing wine, the best choice for life.

After pondering this for a couple of days and discussing it with some brilliant friends of mine we discovered the real truth. The over flowing cup is better because it creates the mentality of abundance, which is effectively used to attract more of what we focus on into our lives.

From a practical stand point, whatever we focus on, we will achieve in our lives. Us humans are THAT powerful. As long as our cups are over flowing, we can increase them gradually and keep them over flowing.

Practical Areas To Apply This Concept

  1. Health. By thinking of our health as where it should be and following some better health principles, we are attracting more of it into our lives.
  2. Relationships. Consider your relationships on point and amazing. You’ll attract more and better, including partnerships to make money online.
  3. Money. If you look at your monthly income reports think of them as exactly where they should be in your goals. Consider yourself doing well. Use this method to attract more money for the next month.
  4. Advertisement. Selling direct ads? “Just the right amount of people are buying right now.” This will set your focus to attracting a bigger number, the one that is more right for you next month.
  5. Ideas. Think in terms of having more than enough great ideas in order to make money online, and you will have more and more amazing ideas to work with.
  6. Writing. Always think in terms of writing being easy for you to do. Use that energy to focus on practical writing techniques, and you will write more than you ever dreamed you could.

What other areas of your life could you apply this concept to?

“Whatever we are waiting for - peace of mind, contentment, grace, the inner awareness of simple abundance - it will surely come to us, but only when we are ready to receive it with an open and grateful heart.”
~Sarah Ban Breathnach

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